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Gamification Strategies

Gamification Strategies

Who doesn’t like playing? Apart from in our free time, there is also place for fun, leisure and entertainment in the working environment. This is where recreation or gamification comes into play to enhance the motivation within the team, as well as to get to know the candidates from a more dynamic and natural approach.

Gamification can be applied through video games, computer applications, group dynamics, leisure activities and entertainment, etc. Not everyone is good at everything, the appropriate option to be chosen will depend on the desired objective and has to be designed according to the goal being sought.

If circumstances permit, in the selection processes some types of fun strategies can be applied for a certain number of candidates and they can be carried out in a series of group dynamic activities and sets of games. In this way, in Talent Acquisition we can know how the candidates respond to some difficulties and how they act as a result. We can also observe whether they pay attention to the ideas of the rest of the team, if they cause obstacles, whether they come up with alternative ideas, if they choose to take on the role of the leader or the follower, etc.

As far as gamification within the company and for the employees is concerned, one of the primary objectives is to promote teamwork, to establish links between colleagues and build teams. Through recreational initiatives organised by the company, all employees can have the opportunity to participate, bring their own ideas and generate a joint strategy to “win” the game.

As we have said, gamification contributes to improving the employees’ motivation, as when they do entertaining activities it gives them more energy and a more positive attitude when dealing with the day-to-day work and at the same time it strengthens the feeling of belonging to the company and increases their commitment to it.

On the other hand, gamification can also be very useful within the training department, especially to:

  • Acquire new skills.
  • Learn how to manage available time and resources: it seeks to gain time and not to waste it in strategies that come to nothing, but rather provide a contribution.
  • Detect errors to later modify and correct them.
  • Enhance the strengths and capabilities of each employee.
  • Encourage respect among peers.
  • Promote ambition and cooperation to go further together.
  • Improve in the development of common sense.
  • Improve social skills.

Gamification contributes to processes such as the Performance Appraisal or other more routine tests which are carried out with greater motivation and efficiency, enhancing the strengths and working on the weaknesses.

When a victory is gained in a gaming strategy, the employee feels motivated, recognised and valued, and this has positive repercussions in the relationship between the employee and the company, in addition to raising awareness about the essential role that each person plays in it. At the same time, it fosters more security to accept new challenges and changes, as well as more confidence in oneself.

In K-LAGAN fun is one of our 10 Commandments :D, so gamification strategies can’t be missing within our processes and corporate actions. One of the most recent examples have been the teambuilding activities that we did with our Barcelona teams in March. At these events, all the workers enjoyed an afternoon of paintball and a magic show, which allowed us to enhance cooperation skills, promote team work, as well as enjoy ourselves and have fun improving the motivation within the company.

Written by Marta PeñaMarta Peña

Talent Acquisition

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