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From The CV To The Personal Brand

From the CV to the Personal Brand

The curriculum vitae (CV) has not become redundant, neither in paper form, neither in pdf format, nor virtually. Its purpose has not changed; however, its content and design have been significantly adapted to distinguish it from its competitors.

The rise in unemployment and the consequent increase in the search for jobs, additionally to the surge and sophistication of the new technologies and the arrival of job boards and social networks during the past few years, resulted in a considerable transformation of that first written document on paper of several pages, based on our personal data and in which we presented our work and academic experience with an abundance of detail.

On the one hand, the increase of people applying for jobs and participating in selection processes has had an impact on the amount of time human resources departments dedicate to screening and assessing large volumes of CVs. Therefore, it is necessary to synthesise and focus on the more specific and important aspects of our academic and work experience, as well as to highlight our competences and skills in a structured form, to ensure that they are acknowledged and stand out from among those of the competitors in the selection process.

The shift from paper to the digital CV, either as a document, diagram or presentation on a social networking site such as LinkedIn, Xing or other, has extended our scope, even to those companies we considered beyond our reach. The moment we create our public profile on any professional network we generate our personal brand which is public and can be accessed by any company to collect more information on you prior to an interview.

At this point during the selection process, the focus is not just on experience, but also on other valuable information:

Our skills. I refer to the famous LinkedIn “skills”. It is very important to present the tools, methodologies, languages and other knowledge available to us.

 The functions which we have performed and the projects which we directed or participated in.

 The results achieved in each experience and the skills and knowledge acquired.

 The motivation, attitude and professional ambition with which we can contribute to the desired job.

In any case, the CV must always be customised to the specific selection process by way of which we apply. For example, if you have no experience in management, however, you are applying for a position as Project Manager, you will have to invest some extra effort to demonstrate your commitment and potential for that position.

The format will depend on the sector which we are targeting, however, the curriculum must reflect our needs and desires and should capture the attention of recruiters, more than the other resumes pending assessment.

The most important element of the CV is the opportunity to open doors to new challenges and opportunities. Evolution is linked to the dynamics of the labour market and the rapid technological progress. It is therefore essential to constantly update our personal brand to keep pace with the context of labour market and the social and technological developments of each era.


Written by Kerena IglesiasKerena Iglesias

Talent Acquisition

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